“Style” is such a important word that move a things especially “fashion” , In the past the trend was into “Maximal and Luxury”  but then they become “Minimal and Modern”.

Last week I have a chance to visit 6 fashion shows on Elle fashion week in Bangkok. I have to admit that I don’t visit fashion show often, specially in fashion week (but I decided to go more often lately lol). I really enjoy went to fashion week this time. I love to meet people that I don’t meet for such a long time and also have a chance to meet a lot of new interesting people from fashion event.

First We will talk about the first show that I visited “Greyhound”. Greyhound is a famous Thai brand that I think they are the most popular for the young age here in Thailand. This time Grey Hound come with a concept “Quiet is a new loud.” I have to say that because I don’t really interesting in a kind of minimal fashion so I don’t really interest to see the show that much but after the show was start my mind change completely. They start with the red screen and kind of heavy rock song which is “too loud”. I really cover both of my ears in that time after the sort heavy song was stop is become silence and we can see the sentence “Quiet is the new loud.” Right there on the screen. First model were coming on the stage the look in this show is minimal-modern style which represent Greyhound’s character.

Chic + Contemporary + Simple but never boring”
A wardrobe tot the thoughtful and worldly non-conformist; modem and minimal clothes and accessories might be enchanted with a trompe l'oeil print or constructed  form an unexpected material. Largely influenced by graphic design – the theory and technique – the clothes have a cerebral  vibe and a sculptural quality. This implicit and explicit use of graphics is what marks Greyhound out from other fashion house. “


that what Greyhound said to describe themselves. After I have been watching Greyhound collection for a while I think Greyhound is changing a bit from the past but in a good way. I really like Greyhound now a day. They have easy going screen T-shirt, minimal tailor in black and white, some are cool pattern of tartan, some are biker jacket with stylist graphic with primary color. We able to see gimmick of Rock clearly.    

in the first part of the show the song is a bit of slowly quiet song but what we easily to focus is the sound of the high heel when the model walks on the runway, it’s normal thing to hear some noise when people are walk pass by but when it’s quiet. we have no Idea how annoyed it can make. I like the Idea of it.

One thing that we able to see from Greyhound this time is “The Model”. It different with another band that use international and well-know model. It looks like concept of Greyhound nowadays is to make a cloth for normal people, not a celebrity but just ordinary one who walk on the street.  They might don’t have a perfect body. It can be no one. So the model that walk on this show have their own signature and style. Some of them don’t really work as a model. Like you can see on the photo set of this collection, they don’t even retouch a model face. It’s cool!

The last show of the fashion week is HOOK’S. it’s starting really late than normal and people are waiting in the line outside the tent for so long. It actually made me wonder what is the reason why everyone looks really excite to see this show. With weather that extremely hot and what everyone is wearing on that day are not comfortable to stand right there at all. People are in the line more then 20 min and when they start to let the guess went in the show it become really crazy then anyone expect I stuck there and It not able to move at all. Some are screaming like “Oh! My bag, my bag!!” I see the woman in front of me can already out of the crow but her bag was still stuck inside. I was stand on high heel with only one feet while my friend afraid that He won’t find me because it have too much people put each other to get inside of the show. 

After we get inside we still have to wait for so long until the show began, the seat were fill up so fast. The light are tuning dark, first model came in and then the show has begun. It have three model at the first they stand on middle of the stage like they want us to remind of the art sculpture, not just a piece of fashion, I quite like…actually.

The show has so many looks. They separate it into 3 parts. The first part began with a beautiful silhouette dress, mostly are a long gown with a technological robot look in black and white. The second part is more fancy than the first one. They play more with optical prints , some fancy hat and cool stylish like …. Silver mask like Draft punk , some model have a light holder on her shoulder and some look like she’s in under the deep sea…. 

The last part is start when they tune off the light and the model come in, walk so powerful and shots the guest madly with laser red light on her finger. The show end with the the small collection of dress that look like the color of rust and the word on the back “FUTURIST”. It’s the excited show I had seen in this season in BKK fashion week. The show is make from hard work even we can’t tell that it’s 100% new but it’s the interesting show that we wish to see. It’s interesting that the fashion week began with a minimal brand like Grey hound but end up with completely creative show like Hook’s. it show a really different comparison of how they contrast to each other.

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